Everything Your Pool & Spa
Needs to Shine
From routine maintenance to tricky water chemistry, we handle it all — so you can get back to enjoying your water.
Weekly & Recurring Maintenance
Consistent, scheduled visits keep your water balanced and your equipment running smoothly all season long — no surprises, no green water.
Get startedOne-Time Cleanups
Opening the pool for summer, closing it for winter, or just need a fresh start? We'll get your water crystal clear from top to bottom.
Book a cleanupChemical Balancing
Proper chemistry isn't guesswork. We test with fresh reagents and calibrated equipment, then treat precisely — never over-dosing or under-treating your water.
Learn moreEquipment Inspection & Repair
Pumps, filters, heaters, and more — we spot problems early and explain what's needed in plain English, so you're never caught off guard by a costly breakdown.
Schedule inspectionGreen Pool Recovery
Algae taking over? We diagnose the root cause, treat it properly, and restore your water to a safe, swimmable blue — without just dumping in a bag of shock and hoping for the best.
Rescue my poolSpa & Hot Tub Care
Spas demand even more precise chemistry than pools. We keep your hot tub clean, safe, and ready to enjoy — because relaxation shouldn't come with water quality worries.
Learn moreNew Pool Owner Consultation
Just got a pool? Start off right. We walk you through everything you need to know — water chemistry basics, equipment operation, and a simple routine you can actually stick to.
Book a consultationNot sure which service you need? Give us a call — we'll figure it out together.
Call Us Now
Real Experience.
No Gimmicks. Just Results.
Simply Clear Pools was founded on one simple belief: pool and spa ownership should be about relaxation and enjoyment — not chemistry lessons and guesswork.
16 Years in the Deep End
Our founder didn't just study pool chemistry — they lived it. Over 16 years of personally maintaining a pool and spa, every water challenge imaginable came up: chemical imbalances, cloudy water, equipment headaches, and that telltale ammonia smell that so many people wrongly chalk up to "too much chlorine." (Spoiler: that smell actually means there's not enough chlorine.)
That firsthand experience is the foundation of everything we do at Simply Clear Pools. We don't just treat symptoms — we dig deep to find the root cause, explain it in plain English, and fix it for good.
Our philosophy is straightforward: never put anything in your water that you don't understand. The pool industry loves miracle products and quick fixes. We ignore the gimmicks and stick to proven water chemistry principles that actually work.
Chloe; used to be a sickly green — the color of chlorine gas — before Simply Clear Pools got her water chemistry right. Now she's a gorgeous, happy shade of blue and ready to help your pool look just as good!
Why We're Different
Water Testing You Can Trust
Unlike discount stores that offer a quick dip strip, we conduct a thorough water test with fresh reagents and calibrated equipment. Not sure how to collect a sample? We'll walk you through it.
Real Experience, Real Solutions
Our founder has personally dealt with every pool challenge imaginable over 16 years of ownership. From chemical imbalances to equipment failures, we've solved it all — and we bring that know-how to every client.
Education Without Overwhelm
You shouldn't need a chemistry degree to enjoy your pool. We handle the technical details and explain everything in plain English — so you always know what's happening with your water.
Bruno is Chloe's brother. His deep reddish-brown color comes from liquid bromine, and his name says it all — "bromine" comes from the Greek bromos, meaning "stench." He means well, but he's a little… pungent.
Meet Bruno — Chloe's Smelly Brother
Every family has that one relative. For Chloe Chlorine™, it's her brother Bruno Bromine™. Where Chloe is bright, bubbly, and crystal-clear blue, Bruno is a deep, rich reddish-brown — the color of liquid bromine — and, well… let's just say you'd know if he walked into a room.
The word "bromine" comes from the ancient Greek βρῶμος (bromos), meaning "stench" or "foul smell." Bruno owns it. He's not ashamed.
Bromine is often used in spas and hot tubs because it holds up better than chlorine at higher temperatures. Bruno works hard — he just doesn't smell great doing it. Fortunately, with the right chemistry, both Chloe and Bruno can do their jobs without making your pool or spa experience anything less than perfect.
Fun fact: That "chlorine smell" at the pool? It's usually not chlorine at all — it's chloramines, which form when chlorine reacts with contaminants like sweat and sunscreen. The fix is actually more chlorine, not less. Bruno knows this and finds it hilarious.
Who We Serve
Simply Clear Pools is built for pool and spa owners who want to enjoy their investment without becoming water chemistry experts. Whether you're a busy family, a brand-new pool owner, or someone who has been battling water quality issues for years — we make pool care simple and reliable.
Ready for crystal clear water you can actually trust? Let us take the guesswork out of your pool and spa care.
- Busy families who just want to swim
- New pool & spa owners getting started right
- Anyone who's struggled with water quality
- People tired of guessing at the pool store
- Hot tub & spa owners needing precise care
- Homeowners who want honest, clear answers
Get Your Weekly Service Estimate
Answer 15 quick questions about your pool and we'll give you a personalized price estimate — starting at just $125/month. Verify your contact info first so we can follow up with you directly.
Do We Service Your Area?
We proudly serve the greater St. Louis metro area. Enter your ZIP code below to find out if we service your pool or spa location.
Check Your ZIP Code
Enter the ZIP code of your pool or spa address and we'll let you know right away.
Questions? We've Got Answers.
Straight talk about pool and spa care — no jargon, no runaround. Can't find what you're looking for? Just give us a call.
Most pool services follow a routine checklist. We follow the water. Our founder spent 16 years personally managing a pool and spa before ever servicing a client — which means we've made the mistakes, learned from them, and know exactly what actually works versus what just sounds good on a product label.
We use fresh reagents and calibrated test equipment on every visit, and we explain what we find in plain English. No upsells, no miracle products, no guesswork — just proven water chemistry and honest advice.
Every visit starts with a thorough water test — not a quick dip strip, but a proper multi-point analysis covering chlorine/bromine levels, pH, alkalinity, calcium hardness, cyanuric acid, and more. From there we treat based on what the water actually needs, not a pre-loaded chemical schedule.
We also check your equipment for anything out of the ordinary and let you know about anything that needs attention — before it becomes a costly breakdown. After every visit you'll know exactly what was done and why.
Yes — a green pool is one of our specialties. The important thing is not to just dump shock in and hope for the best. Algae blooms have root causes — typically a breakdown in sanitizer levels, filtration, or both — and treating the symptom without addressing the cause means it will come right back.
Recovery time depends on how advanced the bloom is. A light green pool with good equipment running can often be cleared in 2–4 days. A dark green or near-black pool may take a week or more and multiple treatments. We'll give you a realistic timeline after assessing your specific situation.
This is one of the most common pool myths — and it's completely backwards. That strong "chlorine smell" is actually chloramines, which form when chlorine reacts with contaminants like sweat, sunscreen, and body oils. Chloramines are a sign that your chlorine has been used up fighting those contaminants.
In other words, a pool that smells strongly of chlorine usually needs more chlorine — specifically a shock treatment to break down the chloramines and restore free available chlorine. Properly balanced water actually has very little odor at all.
We perform thorough equipment inspections and can handle many common repairs and adjustments on the spot. If something needs a specialist — such as a major pump rebuild or heater gas work — we'll tell you exactly what's needed and help you understand your options so you're never left in the dark.
The real value of our equipment checks is catching problems early. A pump running at slightly lower pressure, a filter that's overdue for a clean, a salt cell that's starting to scale — these are easy to address when caught early and expensive when ignored.
Significantly. A typical hot tub holds 300–500 gallons compared to 15,000+ for a pool. That small volume means chemistry changes happen much faster — a single soaking session can noticeably shift pH and sanitizer levels. Add in high temperatures (which accelerate chemical reactions and off-gassing) and heavy aeration from jets, and you have a much more demanding environment than a pool.
Many hot tub owners use bromine rather than chlorine because it remains effective at higher temperatures and doesn't produce the same strong odor at elevated heat. Whatever sanitizer you use, regular testing and correct dosing is essential — both for water clarity and for your health.
For a residential pool in regular use, testing at least once a week during swim season is a good baseline. After heavy rain, a big pool party, or a period of extreme heat, test again — these events can shift your water chemistry quickly.
The key numbers to watch are free chlorine, pH, and total alkalinity. Get those right and the rest tends to stay in line. Not sure how to read your test results or what to do with them? That's exactly what our New Pool Owner Consultation is for — we'll walk through everything with you so you feel confident, not overwhelmed.
Almost certainly not. The pool industry is full of specialty products that promise to solve specific problems — many of which wouldn't exist if the core chemistry (chlorine, pH, alkalinity, calcium hardness) were properly maintained in the first place.
Our philosophy is simple: never put anything in your water that you don't understand. We focus on the fundamentals that actually work, and we're not in the business of selling you chemicals. When we recommend a product, it's because your water genuinely needs it — and we'll explain exactly why.
Still have questions?
We love talking pool chemistry. Give us a call or send us a message — no question is too basic.
Let's Make Your Water
Crystal Clear
Tell us about your pool or spa and we'll get back to you promptly. No pressure, no sales pitch — just a straightforward conversation about what your water needs.
Chloe promises your message won't end up green and neglected. We actually read every one.
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Call Us NowPrivacy Policy
Simply Clear Pools, a DBA of Main Enterprises, LLC, a Missouri Limited Liability Company, is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information.
Introduction
Simply Clear Pools, a trade name (DBA) of Main Enterprises, LLC, a Missouri Limited Liability Company ("Company," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our services, visit our website, or communicate with us, including via text message (SMS/MMS).
By using our services or providing your contact information to us, you agree to the terms of this Privacy Policy. Please read it carefully.
Information We Collect
2.1 Information You Provide Directly
- Full name and contact information (address, email address, phone number)
- Service address and property information
- Billing and payment information
- Service preferences, scheduling requests, and special instructions
- Communications you send us, including inquiries and feedback
2.2 Information Collected Automatically
- Device and browser information when you visit our website
- Usage data and cookies for website analytics
- IP address and general location data
2.3 Information Collected Indirectly
In the course of providing pool and spa maintenance services, we collect technical information about your swimming pool or spa. This information is necessary to properly service your equipment, maintain safe and balanced water chemistry, and make appropriate service recommendations. Such information may include:
- Pool or spa size, shape, and depth
- Water volume (in gallons)
- Surface type (e.g., fiberglass, concrete, gunite, or vinyl liner)
- Type of filtration system (e.g., cartridge, sand, or diatomaceous earth)
- Filter pressure readings
- Pump brand, model, and horsepower
- Type and configuration of sanitization system (e.g., chlorine, saltwater, UV, or ozone)
- Heater type and settings
- Water chemistry data (e.g., pH, sanitizer levels, alkalinity, calcium hardness)
- Other equipment specifications or site conditions necessary to service your pool or spa
Text Messaging (SMS/MMS) — Opt-In and Opt-Out
3.1 Consent to Receive Text Messages
By providing your mobile phone number to Simply Clear Pools and expressly consenting to receive text messages, you agree to receive SMS and/or MMS messages from us. These messages may include:
- Appointment confirmations, reminders, and scheduling updates
- Service completion notifications and technician arrival alerts
- Pool chemical readings and maintenance reports
- Billing reminders and payment confirmations
- Promotional offers, seasonal specials, and company announcements
- Customer satisfaction follow-ups and service surveys
- Responses to inquiries you initiate when contacting Simply Clear Pools
Message frequency will vary depending on your service schedule and preferences. Standard message and data rates may apply based on your carrier and plan.
3.2 How to Opt In & Opt Out
- Sign a service agreement including SMS consent
- Text START or JOIN to our SMS number
- Check the SMS consent box on our website forms
- Verbally consent during a service call (confirmed by follow-up text)
- Reply STOP, QUIT, CANCEL, END, or UNSUBSCRIBE to any text
- Call us at (636) 218-4250
- Email opt-out@simplyclearpools.com with "Text Opt-Out" in the subject
- Notify your technician or office staff in person
3.3 Re-Enrolling & Help
To re-enroll after opting out, text START or contact our office to re-provide consent. For help with our text messaging services, reply HELP to any text message, or contact us at (636) 218-4250 or service@simplyclearpools.com.
How We Use Your Information
We use the personal information we collect to:
- Schedule, perform, and manage pool cleaning and maintenance services
- Communicate with you about your service, appointments, and account
- Send you transactional and marketing messages (with your consent)
- Process payments and maintain billing records
- Comply with applicable laws, regulations, and legal obligations
- Improve our services, customer experience, and business operations
- Respond to inquiries, complaints, and customer feedback
Sharing of Your Information
We may share your information only in the following limited circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating our business (e.g., payment processors, scheduling software, SMS platforms), subject to confidentiality obligations
- Legal Compliance: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of our business assets
- Protection of Rights: When necessary to protect the rights, property, or safety of Simply Clear Pools, our customers, or others
Data Retention
We retain your personal information for as long as necessary to provide services to you, maintain accurate business records, comply with legal obligations, and resolve disputes. SMS opt-in and opt-out records are retained for a minimum of four (4) years to comply with applicable telecommunications regulations.
Security of Your Information
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete such information.
Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Access and receive a copy of the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to legal retention requirements
- Withdraw consent for text messaging or other communications at any time
- Lodge a complaint with a relevant data protection authority
To exercise any of these rights, please contact us using the information in Section 11 below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Effective Date" at the top of this document. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: